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The world-renowned watch brand Mido stands for outstanding Swiss wristwatches. The company was founded in 1918 by the brilliant Swiss watchmaker Georges Schaeren. Mido watches excite with first-class mechanical watchmaking since more than 100 years. The majority of Mido wristwatches and Mido automatic watches, which are as attractive as they are innovative, are still inspired in their design ideas by world-famous architectural sights.
Mido believes that good design and lasting quality are particularly evident in the enormous durability and timeless beauty of historic buildings. The Swiss watch brand, with its diverse and extraordinarily tasteful collections, always gives excellent expression to such lasting beauty and quality. Mido women's watches as well as Mido men's watches fascinate with maximum functionality, precision and designs of unique aesthetic consistency and sheen.
For example, lovers of classic and wonderfully exquisite designs will be especially enthusiastic when they see the Baroncelli series: really every Mido Baroncelli watch enchants with an extremely sensual, seductively beautiful design language. With their curved lines and a multitude of noble details, the Baroncelli watches are reminiscent of the masterly rotunda of the Rennes Opera. With the extraordinary Mido wristwatches, men and women always achieve an impeccably elegant appearance.
Water sports enthusiasts, in particular all professional and ambitious hobby divers, will definitely appreciate the Mido diving watches and sports watches from the popular Ocean Star collection. Their architectural reference point is the famous Gibraltar Lighthouse. Apart from the Mido Ocean Star watches, the multifunctional Mido automatic watches of the Multifort line are absolutely reliable companions for sports. Especially the robust, expressive Multifort chronographs are perfect partners for all fans of sporty activities. By the way, the architectural model of their original and very modern designs is the Sydney Harbour Bridge.
Last but not least, the Mido Commander watches owe the inspiration for their decidedly stylish, very varied design to a veritable icon of architecture: the Eiffel Tower in Paris. The extraordinary Mido watches impress with their terrific conciseness and sporty, yet exclusive beauty. Some of them have mesh bracelets fully integrated into their case, without any visible lugs – in terms of design, just one of the many brilliant ideas and innovations for which Mido has been responsible in its long history.
In any case, Mido wristwatches have become synonymous with Swiss Made watches of excellent quality. Every Mido watch is powered by high-quality Swiss movements, some of which have a remarkable power reserve of up to 80 hours. Again and again, Mido watches succeed in something completely unique: the synthesis of incomparable architectural clarity and beauty and breathtakingly attractive watch design.