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"Modern jewellery that embodies present zeitgeist" – this is what the Thomas Sabo brand stands for. At any rate, this is how Susanne Kölbli, chief designer and creative director of the jewellery and watch company from Lauf an der Pegnitz, outlines her. And she simply has to know. After all, she has been the artistic mastermind alongside company founder and "silver alchemist" Thomas Sabo since the early nineties.
Under her aegis, a large part of the iconic jewellery collections were developed, carrying sonorous names such as the colourful beads and balls of the "Karma Beads", the ladies' line "Glam & Soul" or their counterpart for men "Rebel at heart". Dazzling names like these reflect the exciting mix of style and rock'n'roll, from which the brand has always derived its seductive-seditious magic.
Young, uncomplicated and "cheap" in the best sense of the word "universally affordable": "Charm Club" is the name of the huge collection with its countless small pendants, which once initiated the growing success of the jewellery company. With the variously designed symbols of happiness ("charm" meaning "lucky charm"), which are made predominantly of 925 Sterling silver, the trend-loving teenager likes to decorate herself as much as the stylish fashion queen in her thirties.
The timelessly beautiful design language of the crosses, hearts and nature motifs certainly contributes to the intergenerational fascination of Thomas Sabo's necklaces, bracelets, earrings and rings. It's all about eternal themes: faith, love and hope.
In addition to the traditional "Charm Club" collection, Thomas Sabo now offers the so-called Watches collection with chic ladies' and men's watches, the high-quality Fine Jewelery line for exclusive real jewelery and its own "Perfume & Beauty" product range with various exquisite ladies' and men's fragrances.
"Modern jewellery that embodies present zeitgeist": Sabo himself certainly does not embody the current mainstream with his heavy metal hairstyle, a leather jacket and a moustache reminiscent of German singer Wolfgang Petry. But: unconventional is always original. So let's rock!