Purelei jewellery – with lots of love and aloha
Inspired by Hawaii: buy jewellery from Purelei online at uhrcenter
Aloha from Hawaii – from the heart of Mannheim: the jewellery brand Purelei was founded in Mannheim in 2016 by friends Alisa, Freddy and Etienne. If you had to tell the Purelei brand story in just one word, it would definitely be – Hawaii! With its beautiful beaches, relaxed residents and breathtaking nature, Hawaii is the dream destination of many people. Co-founder Alisa also discovered her love for the island paradise early on. Coupled with her passion for jewellery, the idea for Purelei was quickly born. The brand name was quite obvious to her: “Pure” stands for the pure joy of life, “lei” is the name for the famous Hawaiian flower garland.
With sunshine in mind and aloha in heart – the spirit behind Purelei jewellery
Jewellery from Purelei conveys positive vibes all around. For Purelei, the emotional message always had the same importance as the aesthetic style of the pieces. The aloha way of life is essentially about being in harmony with yourself and nature in order to enrich your life with as many moments of happiness as possible. Self- and environmentally conscious, value-oriented women and men will certainly immediately find themselves in this optimistic philosophy. If you are just as receptive to the beauty of nature and especially the tropical magic of Hawaii as you are to the appeal of casual, elegant accessories, jewellery from Purelei is definitely the perfect choice.
Purelei: pieces of jewellery made from high-quality materials for a modern and sustainable lifestyle
Purelei's high-quality jewellery is made almost exclusively from recycled stainless steel. With this, Purelei wants to show that sustainable jewellery production is possible. The longevity of the robust, rust-resistant, non-tarnishing and waterproof metal underlines this even more. In addition, the skin-friendly jewellery from Purelei is extremely comfortable to wear. In order to be able to offer Purelei jewellery in other metal colours in addition to the classic silver tone of stainless steel, some pieces of Purelei jewellery are gold or rose gold plated. Purelei jewellery is also decorated and visually refined with pearls, seashells, colourful glass or sparkling gemstones such as cubic zirconia.
Into the future with cool design and a large community – authentic jewellery from Purelei
Inspired by Hawaii – designed in Germany: all Purelei collections are designed by their own creative team in Germany, often in cooperation with fellow influencers or creators and in close exchange with the Purelei community. Direct contact with fans and followers is a heartfelt wish for Purelei. Current trends are often reflected in the preferences of the Purelei community. The members also continually inspire each other with specific styling tips. In addition to the focus on Hawaii and beautiful pieces in boho style, Purelei jewellery also revolves around all-time classics such as hearts, star signs, letters or animals. In addition to the versatile Purelei jewellery collections, the brand also offers products such as beach bags, beach towels and sunglasses – in keeping with the Aloha lifestyle.
FAQs about Purelei jewellery
Below we answer some frequently asked questions from our customers about Purelei:
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Where does Purelei jewellery come from?
Purelei is a German jewellery brand founded in Mannheim in 2016 by Alisa Jahnke, Frederik Jahnke and Etienne Espenner.
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What does the name Purelei mean?
The brand name is made up of the English word “pure” and the word “lei”, the name for the typical Hawaiian flower garland. It is a synonym for the relaxed, nature-loving aloha way of life and therefore stands for an authentic, “pure” attitude to life.
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How good is the quality of Purelei jewellery?
Purelei's jewellery is mostly made of high-quality stainless steel. Depending on the metal colour (silver, gold or rose gold), the pieces are sometimes gold plated. The robust, rust-proof and recyclable steel is non-tarnish and waterproof. Stainless steel jewellery from Purelei does not discolour even when it comes into contact with water and is very durable.
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Can jewellery from Purelei be combined well?
All Purelei jewellery pieces are ideal for combining. While you can wear Purelei necklaces together to create original layering looks, different Purelei rings always create new, great stacking styles.
If you would like to buy Purelei jewellery online, you will find a large selection of the brand's necklaces, bracelets, earrings and rings in the uhrcenter shop. We promptly integrate new pieces from the latest Purelei collections into our extensive range. Bring a bit more of aloha into your everyday life – with the enchanting jewellery from Purelei.
