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"Noble should be the product, helpful and good." – Goodness: Goethe! Many people may think that right now. And more concrete: they should make no fuss, finally they simply want to sell. Exactly, that's the point! Because better than the good old poet, we could not have brought the unwritten commitment of the Swiss knife, luggage, perfume and watch manufacturer Victorinox to the point. In terms of quality and functionality, the entire product range of the company is simply "indestructible – useful – top".

Its roots and until today its seat has Victorinox in Ibach-Schwyz, where it was founded in 1884 by Karl Elsener I, at that time still as a pure knife manufacture. The present CEO and great-grandson of the company's founder, Carl Elsener, quite rightly describes it as a truly "revolutionary idea" of his great-grandfather to produce a compact knife with many practical functions: it was this idea that led to the birth of the first Swiss knife, which to this day is the epitome of the pocket knife par excellence.

At first exclusively used as officer and sports knives by the Swiss army, no one will seriously deny that the multifunctional knives from the small alpine country have now become cult objects – anywhere in the world. Iconic design, superior quality, impressive functionality and consistent innovation: these are the guidelines that Victorinox also always keeps an eye on in the production of its high-quality multi-purpose watches.

Whether fashionably attractive ladies' watch, unisex watch or men's watch, fascinating mechanical watch or automatic watch, chic business watch, durable military or aviator watch, water resistant diver watch, general sports watch or practical chronograph – which ever type of wristwatch for whatever purpose is desired: with all Victorinox watches, customers can always be sure that they are making the right choice and always get original "Swiss Made" quality.

To emphasize among the collections, which carry names like Alpnach, Maverick, AirBoss or Alliance, are the watches of the "I.N.O.X." line. Their special importance can already be derived from the company name "Victorinox". It is a composition of "Victoria", the first name of the mother of the founder, and the international abbreviation for marking stainless steel, "Inox".

The exceptionally robust "I.N.O.X." watches, whose cases are made of non-oxidizable (the word component "Inox" is derived from the French adjective "inoxydable") stainless steel, but are sometimes even made of fine titanium, prove to this day as army watches their fabulous durability or veritable indestructibility under the extreme conditions of military operations of armed forces around the world.

"Man should be noble, helpful, good – and well-equipped." – Take the maxim of old Goethe as an example. Or the iron laws and entrepreneurial ethos of Victorinox as a model. Or just our trivial advice to heart: buy, buy, buy!